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The U.S. technology industry is guardedly supporting a massive legislative package designed to address a range of issues affecting the sector, including a federal commitment to add billions of dollars to government technology research and development programs ...
Part 1 of this series questions whether the heavy investments telecoms have been making to achieve long-term goals are the best CRM strategies or whether less-costly projects with faster paybacks might make more sense ...
Most of today's telecom customers -- who use their phone apps to check the menu at a local eatery or text a friend -- are clueless about the origins of electronic media. Only those holding a Medicare card, perhaps, appreciate that in the early days of phone service, the telephone company's customer relationship management only involved the employment of a local switchboard operator to place calls. And the operator knew everyone in town. Social networking consisted of tapping into a "party line" conversation when there were no private landlines -- let alone personal, wireless cellphones...
Retailers in the U.S. are convinced that customer relationship management (CRM) is one of the most important aspects of their business. However, the sector, in general, has failed to utilize the full potential of these programs, and the industry will be striving to elevate its CRM game in the future. That's good news not only for customers but also for the providers of CRM technologies and services...
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